I'm more than a little curious about this, because both my imagination and my google-fu have failed me.
What is tattoo worship??? Anyone?
My best guess is that they're adjusting their spiritual appeal to their neighborhood, Allston being, well, Allston.
In which case, I can't wait to see if they'll have "Dive Bar Worship," "Piercing Worship" and "Weather-Inappropriate Black Boots Worship" in upcoming weeks.